There are many things about the winery business that are fantastic.  There’s all of the magic and mystery associated with raising a crop.  And there’s that air of elegance and refinement that is the product itself , not to mention all of those french words.  Plus the power to intoxicate.  It’s not likely that a sock manufacturer is going to replicate that magic or mystery.

But there are some basic elements of the way wineries do business that other industries would do well to model:

1.  Treat your customers and prospects like family. Make them feel welcome. Offer them food, provide comfortable seating and establish …