There are apps for weight loss, for learning how to read, and even an app for your unborn child to choose his (her) own name.  In a world  full of “apps”  it is easy to seek a technical solution for every problem.

Unfortunately for most businesses (and for many individuals) some problems cannot be solved through automation alone. 

Look at sales and marketing. How many businesses have sought to boost their lagging sales by implementing a new CRM system? If your biggest sales and marketing problem is finding a contact’s address, then …