Measurement advice from Coldplay

Last night I watched a 60 minutes interview with Chris Martin, lead singer of a popular band called Coldplay. They won three Grammys last night.

But the interesting part for me was what Chris said about how he judges the success of a new song. When he’s onstage performing, he can’t really see the crowd but he can clearly see the exit signs. When he starts a new song, he checks the exit doors to see how many silhouettes are in the doorway. If the doorway is empty, it means no one is leaving, and that indicates his song is a winner.

This is how simple a good measurement can be. It doesn’t have to be complicated, it doesn’t require ciphering and the use of a slide rule, it just needs to be associated with your goals.

There are simple measurements, indicators and milestones everywhere you look in your business. You know how to spot them in the vineyard.  Can you spot them in your winery?

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EXCITING NEWS!  BDCo has moved to NAPA. 

After spending more than 30 great years as a resident of St. Helena, BDCo began a search in 2019 for a new office location in Napa that would better suit its needs. The goal was to improve the life/work balance for members of the team without inconveniencing our customers. Our newly completed Napa home meets our requirements perfectly and we can't wait to welcome you for a visit once we are all able to move about freely. 

For now, our office remains closed to visitors and much of our staff will continue to work remotely at their discretion and in accordance with current safety regulations. 

Our new address is :

Brotemarkle, Davis & Co. LLP
1000 Main Street, Suite 250
Napa, CA 94559 

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