Wine with a wink

Of course, producing great wine requires hard work and dedication, careful attention to details, and a lot of help from Mother Nature.  It takes years to plant, harvest, ferment and eventually, bottle wine that is worthy of being shared at a special occasion. As people who spend our days tracking down the components of costs that go into each bottle of wine and helping winery owners make sense of the numbers, we certainly don’t take the business of making wine lightly.

But that doesn’t mean we don’t appreciate the lighter side of the business.

Many successful wineries and wine marketers have found a way to sell quality wine with a wink and a nod; they manage to get their point across without bringing out the white tablecloth and good china.  And what better time to lighten up? Summer is the time of year when we break out the paper plates, round up the govino glasses, and head for the lawn. How nice that the wine itself can inspire some of the mirth.

Here are some notes from the lighter side:

  • Frog’s Leap. How’s this for a story about wine? This quote from their website kind of says it all.  “Time’s fun when you’re having flies.”
  • JaQK. They’ve got a card-playing theme. They even offer gambling tips with labels like “22 black”.
  • Swanson. If you have ever been intimated by wine, visit the Swanson Sip Shoppe and get a new perspective.  It starts with the adorable tent-like tasting room, the glass dixie cups and the whimsical outdoor seating. It finishes with the wine and many times, chocolate.
  • If You See Kay. This wine from Hundred Acre Winery has stirred up plenty of controversies but aren’t you just dying to buy a bottle as a gift for that friend who has everything?
  • Educated Guess. No need to worry about the complicated science involved in each bottle of this wine.
  • Twisted Oak Winery. They have a rubber chicken contest and dress in pirate costumes.  What more do you need to know?
Comments (4)

4 Responses to “Wine with a wink”

  1. lisa says:

    And what better time to lighten up? Summer is the time of year when we break out the paper plates, round up the govino glasses, and head for the lawn. How nice that the wine itself can inspire some of the mirth.

  2. decanters says:

    Hey! Great information, I would say that this is one of the best articles. I think that diversity a key to any industry. Wine is so expressive for winemaker I’m thrilled to see more women represented! Thanks for sharing this information.

  3. lisa says:

    get their point across without bringing out the white tablecloth and good china. And what better time to lighten up? Summer is the time of year when we break out the paper plates, round up the govino glasses, and head for the lawn. How nice that the wine itself can inspire some of the mirth.

  4. Along the way, we sat on panel discussions together. He was always thoughtful and perceptive, and we had substantive discussions, always, ranging from governments through military and political affairs, from ancient history to science fiction and speculative literature. We hope he will continue to be widely read and appreciated for the the quality of his thought and the generosity of his spirit. Thank you, Jerry, for all you did for us and for so many others through the quality of your thoughts and deeds. A true polymath, the world is smaller without you in it.


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